The platform is rolling out a updated setting that enables them to cut down on the amount of AI-made videos appearing in their timelines. This move comes as the platform disclosed that it currently hosts over 1 bn content made with AI.
Testing and Rollout
The update is being tested over the next few weeks before a full-scale rollout. This shift comes amid a increase in AI-generated material, fueled by recent content generation software.
AI Proliferation Online
It has been noted that nearly a tenth of the fastest-growing video streams on a competing service only show content made by AI. A large amount of this material is deemed low-quality AI content, a phrase for inferior, mass-produced content that is often nonsensical or bizarre.
Based on user feedback that many people like content made with AI tools, including digital art to science explainers, and we want to provide users the ability to see more or less of that, depending on their own choices,” stated a company executive.
Scale of AI Content
TikTok disclosed that there are currently 1.3 billion videos on its network labeled as artificially created. In total, over 100 mn videos are uploaded to the app daily, making AI-generated material a relatively small percentage of its complete catalog.
How to Adjust Settings
Users will be able to limit or boost the volume of AI content they view by accessing the content preference option in the platform and picking the AI content topic. Other topics that currently be modified under the tool encompass news, style, aesthetics, and movement.
AI Disclosure Rules
Its guidelines oblige content makers to identify “realistic” AI-made content, and it forbids dangerous deepfakes of celebrities or critical incidents. Any believable AI-generated clip that is without a tag can be taken down under its user guidelines.
Furthermore, the service will henceforth add an AI-generated watermark to content created with its proprietary AI systems, or detected by an cross-platform project for identifying artificial media. This step is intended to help prevent users from attempting to bypass the tagging system.
Educational Initiatives
The company is also introducing a $2m AI literacy fund for experts and institutions to create informative material about using AI responsibly. This program will benefit educational bodies specializing in educating programming and robotics.
Content Safety Approach
The platform has defended its content review process, during controversy over plans to cut jobs for numerous safety staff in the UK. It is expected to cut hundreds of positions in its content moderation department in its British office, with worker representatives and internet security professionals raising concerns that people are being substituted by machine-led review.
A company official explained that staff-based oversight would still have a role, but automated tools can safeguard staff by filtering out the most graphic content before it has to be seen by humans. TikTok announced a 76% decrease in shocking and graphic content seen by human moderators over the previous year due to intervention by its machine learning processes.
We believe it is crucial to balance humans and technology to ensure user safety,” the official commented. “We’ll have people as part of that process, but we further consider it’s highly necessary to limit contact with unsafe media as quickly as possible, which is the area in which a significant AI assistance is really helping us process content quickly.”
